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About Us

Our Story

McKinley Carter Wealth Services roots begin with David H. McKinley, who, after working for a decade in the financial services industry in Wheeling, West Virginia, envisioned building an independent, multi-site investment advisory and financial planning firm. He wanted to create a firm small enough to provide highly personalized care, but large enough to provide technical expertise, continuity of care, and economies of scale.

Who We Are

  • We inspire and help people build a brighter present and future, as they earn, save, invest, and contribute to maximize their return on life.

  • As fiduciaries, our advisors are legally obligated to serve your best interests and avoid conflicts of interest.

  • As coaches, we are committed to building your capacity to advance those financial objectives that only you can perform.

  • As global observers, and analysts, our advisors help you assess the impact of market, and legislative changes, tech advancements, and demographic shifts on your assets, lifeplan, and piece of mind.

The four leaders of McKinley Carter Wealth Services.

Our Milestones

McKinley Carter's story is one of an independent wealth management firm continually evolving to provide comprehensive financial and advisory services for diverse needs.

  • 2003

    A headshot of David McKinley

    Embracing Independence

    As a first step toward this vision, David H. McKinley decided to break away from his broker-dealer affiliation and registered as an independent RIA (Registered Investment Advisory firm) regulated by the Securities and Exchange Commission.

  • 2007

    A headshot of Will Carter

    A Partnership is Formed

    McKinley formed a partnership with Will Carter, a lawyer who, dissatisfied with the quality of services available to him and his clients, had formed Kanawha Investment and Trust Company in 2002 to provide a more comprehensive, independent, and proactive approach to wealth management in Charleston, West Virginia. McKinley and Carter recognized that their different professional and business backgrounds were complementary and McKinley Carter Wealth Services ("McKinley Carter") was born.

  • 2009

    David McKinley, Will Carter and Brian Gongaware in their office.

    Expanding Into Pittsburgh

    McKinley Carter opened an office in the greater Pittsburgh area by partnering with Brian T. Gongaware's NetWorth Investment Advisors, based in Wexford, PA. This merger added extensive investment management experience to an already accomplished investment staff.

  • 2013

    Three employees of McKinley Carter

    Reaching New Heights

    The firm opened an office in downtown Parkersburg, West Virginia -- further expanding the firm's geographic footprint in "The Mountain State." In December 2013, the firm announced its expansion into the DC Metro market through the addition of Brian Lipton's YellowWood Financial Advisors (YWFA), located in Gaithersburg, MD.

  • 2020

    Two employees of McKinley Carter standing in front of a tree.

    Continued Growth and Expansion

    McKinley Carter expands into southwestern Ohio through the addition of LifePlan Financial Group in Dayton, OH, in September 2020. This acquisition grows the firm's advisory team by 25% and adds $350 million to its assets under management, for a total of $1.8 billion.

  • 2020-21

    An outdoor view of the flagship McKinley Carter Office

    Expanding Service Area

    To meet the increasing needs of our growing client base, the Charleston, WV office expands its geographical service area to include the city of Parkersburg and surrounding region.

    McKinley Carter's six offices serve individuals, families, businesses, and nonprofits in 40 different states, the District of Columbia, British Columbia, as well as one foreign country. The company has built a team of professional advisors and operations staff members with a broad array of advanced financial experience and credentials in investments, insurance, estate planning, law, accounting/finance, real estate, business/career planning, retirement planning, and banking services.

  • 2025

    The cover of the McKinley Carter Vivid Vision document.

    Looking Forward

    It is our dream to attract extraordinary colleagues and clients so we can work together to positively impact their lives and the communities where we live and work. We achieve this by scaling a well-designed, tech-enabled advisory platform allowing teams of high-performing advisors to meet the needs of many ideal clients.

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