Skip to main content

McKinley Carter Named One of America's Best Workplaces!

Christy Brothers Photography 700px

Business Owners: Taking Care of Your Most Important Wealth Management Asset is Like Playing Guitar

Photo of author, Dino Giovannone, CRPS®, CPFA®.
Dino Giovannone, CRPS®, CPFA®
Financial Strategist

When I'm not working with clients and helping them reach their retirement goals, I enjoy listening to music and playing my guitar. In fact, during my early adulthood (circa mid-1980s), I was a musician touring the U.S. with my rock band, The Toys, and opening for "newcomers" like Jerry Garcia of the Grateful Dead.

Playing guitar and helping business owners craft a successful wealth management strategy may seem very different -- but actually they share a common thread.

Just as a guitarist needs to fine-tune each individual guitar string to create that well-blended and balanced sound he desires, so too must business owners consider each and every asset they own and make the necessary adjustments (fine-tuning) as the market changes to create a well-balanced wealth management portfolio that successfully leads them to their retirement goals ("Stairway to a Good Life" so to speak).

Sounds logical, right? Unfortunately, experience tells us that business owners all too often make the same mistake. When discussing their wealth management strategy with their advisor, they focus solely on their personal assets and fail to take into account the greatest asset of all: their business. The business, in fact, should play a key role in one's planning, especially if that business is susceptible to market volatility.

Case in point, let's say you are the owner of a Deep Sea Fishing Tours company in Myrtle Beach, SC. When the economy is strong and on the upswing, you see your reservations list fill up with happy-go-lucky vacationers and corporate groups. But if the economy is sluggish and people are cutting back, do you see any impact on your bottom-line? Have you planned for alternative actions or corrections in other aspects your portfolio to absorb such a risk?

These are the "must have" discussions that should take place between business owners and financial advisors. The critical takeaway for business owners is a simple one: Your business is not a separate aspect to your wealth management portfolio and should not be treated as such; rather it is the bridge that holds all the guitar strings in place.

I encourage you to read the article,"Asset Allocation and the Business Owner: Is Your Wealth Management Strategy Ignoring Your Biggest Asset" as it digs much deeper into this issue. Feel free to call me or any McKinley Carter advisor with any questions.

{{cta('f4d919cf-9c18-4d3c-b6d9-0387f9fdcc54')}}

Photo Credit: @ChristyBrothersPhotography

Related Insights
JAB Blog SS Fairness Banner image

Social Security Fairness Act: More Money Today, But What About Tomorrow?

The Social Security Fairness Act was signed into law in January 2025. It repealed the Windfall Elimination Provision (WEP) and Government Pension Offset (GPO), which had previously reduced Social Security benefits for public sector workers receiving pensions from non-Social Security-covered employment. Beginning in April 2025, public servants (teachers, firefighters, police officers) will begin seeing an increase in their monthly benefit payments. Learn more about the possible tax implications of the Social Security Fairness Act.

Read More
Crypto Blog 2 Image AMH 800px

A Simple Guide to Buying, Storing, Protecting Your Cryptocurrency

Whether you’re excited about diving into Bitcoin or exploring the vast range of altcoins, understanding the essentials of buying, storing, and protecting your digital assets is crucial. Here we break down the steps to safely purchase your first cryptocurrency, explore the different options for securely storing it, and provide you with practical tips on how to keep your crypto safe from theft or loss.

Read More
CJB Blog 2025 Kickoff Banner

5 Steps to Kick Off 2025 with Success

As we say goodbye to 2024 and welcome 2025, it’s the perfect time to reflect on where we’ve been and set the stage for where we want to go. The beginning of the year is all about starting strong. This is your chance to set priorities, take decisive action, and create momentum for the months ahead. Here are five actions we recommend to help you start 2025 with clarity, confidence, and purpose.

Read More
Play